The short version
Pick the room, not the poster
Every conference on this list has good speakers. What actually differs is who sits next to you. Large European events give you scale and a leadership crowd; regional events give you the people you will keep working with for the next decade. Choose accordingly — and if you are based anywhere between Ljubljana and Skopje, the regional room is usually the more useful one.
Browse 2026 by month
Pick a month to see which events fall in it. Dates for third-party conferences are indicative until each organiser confirms.
September 2026
- Roadmaps Conference 2026Our eventBelgrade, Serbia · 26 September 2026
- Infobip ShiftZadar, Croatia · Autumn 2026
- SaastanakŠibenik, Croatia · Autumn 2026
Date to be confirmed: Webit
The 2026 list
Our event
Roadmaps Conference 2026
Belgrade, Serbia · 26 September 2026The tectonic shifts AI is causing in product work — discovery, evaluation, cost and craft — told by practitioners from the regional product scene.
Best for: Product managers, founders and designers in the Balkans who want a full afternoon of talks plus a panel and open networking, without a corporate price tag.
Mind the Product
London, United Kingdom · Autumn 2026The longest-running large-scale product conference, mixing craft talks with leadership and organisational themes.
Best for: Mid-to-senior PMs and product leaders looking for a big-stage, high-production event.
Product at Heart
Hamburg, Germany · Summer 2026Discovery, strategy and product culture, with a strong emphasis on evidence-based practice.
Best for: PMs who care about the craft of discovery and want deep-dive sessions rather than keynote spectacle.
Products That Count / Industry
Dublin & Cleveland, Ireland / US · Spring & Autumn 2026Product operating models, leadership tracks and cross-functional collaboration at scale.
Best for: Product leaders, heads of product and anyone building a product org.
UNPARALLEL / Product Management Festival
Zurich, Switzerland · Autumn 2026Enterprise product management, platform strategy and B2B product economics.
Best for: PMs in larger organisations and enterprise software.
Infobip Shift
Zadar, Croatia · Autumn 2026A developer-first regional conference with a growing product and startup track.
Best for: Product people in the Adriatic region who work closely with engineering.
Heapcon
Belgrade, Serbia · Late 2026Engineering-led conference from the Heapspace community, with architecture, AI and platform topics that overlap heavily with product decisions.
Best for: Serbian product and engineering folks who want the technical half of the picture.
Webit
Sofia, Bulgaria · 2026Broad tech and innovation event with product, AI and policy tracks across South-East Europe.
Best for: Founders and product people who want ecosystem and investor exposure alongside craft talks.
Prow Conference
Timișoara, Romania · Spring 2026A community-led product and growth conference in western Romania, focused on practical product work, startup stories and founder-PM collaboration.
Best for: PMs, founders and growth practitioners in Romania and neighbouring markets.
How to Web
Bucharest, Romania · Autumn 2026One of the longest-running startup and product events in South-East Europe, blending product, investment and growth sessions.
Best for: Startup founders, product leads and investors in the broader CEE region.
Saastanak
Šibenik, Croatia · Autumn 2026A SaaS and product leadership retreat in coastal Croatia, with intimate talks about product-led growth, GTM and founder psychology.
Best for: SaaS founders, product leaders and CEE operators who prefer small, high-signal gatherings.
Product World
Opatija, Croatia · Spring 2026Croatia's product management conference, covering discovery, delivery, UX and leadership for product teams.
Best for: Croatian and regional PMs looking for a structured, multi-track product programme.
PLG Disrupt Summit
Athens, Greece · Autumn 2026A deep-dive event on product-led growth, onboarding, retention and self-serve monetisation.
Best for: Growth PMs and product marketers running or scaling PLG motions.
Dates for third-party events are indicative — confirm on each organiser's site.
Organising something?
Suggest a conference for this list
We keep this guide updated for future editions. If you run a product management event in Europe or the Balkans, send us the details and we will review it for the next update.
Where Roadmaps fits
The regional one, on purpose
One track, one afternoon
14:00 to 21:20 on 26 September, four talks, a panel, and drinks. No parallel-track FOMO and no three-day travel budget.
Entry by donation
No tickets are sold. You donate to Foundation “Petlja”, which teaches programming to children in Serbia, and your confirmation is your ticket.
Practitioners, not tourists
Speakers are people building product in and around the region, and the room is the Serbian Product Community you can keep talking to after September.
Curious about the theme? Read our guide to AI in product management or the Serbian product salary report.
Frequently asked questions
What product management conferences are happening in Europe in 2026?
The main European product events in 2026 include Roadmaps Conference in Belgrade (26 September), Mind the Product in London, Product at Heart in Hamburg, Industry in Dublin, Product Management Festival in Zurich, Infobip Shift in Zadar, Heapcon in Belgrade, Webit in Sofia, Prow in Timișoara, How to Web in Bucharest, Saastanak in Šibenik, Product World in Opatija and PLG Disrupt in Athens.
Which product management conference should I attend in the Balkans?
Roadmaps Conference in Belgrade is the dedicated product management event for the region: a single-day, single-track afternoon of talks, a panel and networking, organised by the Serbian Product Community. Shift in Zadar, Heapcon in Belgrade, Saastanak in Šibenik, Product World in Opatija, Prow in Timișoara and How to Web in Bucharest are strong complements if you want engineering, SaaS, PLG or startup-focused programmes.
How much do product management conferences cost in 2026?
Large European conferences typically run from €400 to €1,200 for a standard ticket. Roadmaps Conference 2026 sells no tickets at all — entry is granted through a donation to Foundation "Petlja", which teaches programming to children in Serbia, and the donation confirmation acts as your ticket.
Are product management conferences worth it?
They are worth it when you go with a question rather than a wish to be inspired. The reliable value is in the hallway conversations with people solving the same problem, so pick an event whose attendees resemble the peers you need, not just the one with the biggest speaker names.
When is Roadmaps Conference 2026?
Roadmaps Conference 2026 takes place on Saturday, 26 September 2026 at ICT Hub, Kralja Milana 10, Belgrade, from 14:00 to roughly 21:20, with drinks and networking at the end.
Next
Save the date: 26 September, Belgrade
Roadmaps Conference 2026 is at ICT Hub in central Belgrade. Entry is by donation to Foundation “Petlja”.