Olgica Strezoska

Product Owner @ Damilah

Principal Product Owner at the British company Damilah, Instructor and Mentor at one of the Academies for Project and Product Management, madly in love with her job! With more than 8 years of experience in the IT industry, Olgica focuses on empatizing with her customers and team members, as she considers that to be the key when facing the challenge of building successful products. She is a certified Agile professional, who strongly believes in Agile principles, while practicing them in her everyday work. In addition, she loves sharing her knowledge and passion for Project and Product management processes, with her younger colleagues and individuals that are transitioning from a different industry.

9.00 - 09.45

Blue Track Online Agenda, 09.00-17.00

Product Alchemy: Solving problems in a human-centered way

Creating an incredible product with flawless design and impressive features is no guarantee of success if
it fails to resonate with potential customers. The true test lies in crafting a product that not only fulfills
their needs but also delights them for the long haul. How do we ensure that our products win the hearts
of customers?
The solution lies in practicing product alchemy, an art that involves attentive listening, cultivating
empathy, thoughtful reflection, continuous improvement, and unwavering perseverance.