Michal Pilawski – Mike
Mike Pilawski is the Chief Product Officer at Lokalise, where he leads Growth, Product, Data, and Design. Before joining Lokalise, Mike was a CPTO at Smalpdf, a PLG productivity toolkit that over 50 million MAUs enjoyed. Mike was also a COO at Typeform, overseeing Marketing, Growth, Sales, Customer Success, and Data and Machine Learning. Mike led different combinations of Product, Design, Data, Engineering, and Marketing teams at mobile advertising scale-ups Nativex, Vungle (Liftoff), and at marketing-automation platform Leanplum (part of CleverTap). Mike started his career at Nokia, where he crafted his skills in Product Management, Growth and Mergers and Acquisitions. Mike holds an MBA from the Wharton Business School, a Master in Engineering from Aalto University, Finland, and an M.A. in Finance from the University of Szczecin.
Thursday, 26.09.2024 Day 1
Aligned Organization: the secret to building strong alignment with Marketing and Sales, in Product-Led and Sales-Led Organization
In today's dynamic business environment, achieving a seamless alignment between Marketing and Sales is crucial for driving success in both Product-Led and Sales-Led organizations. This talk, "Aligned Organization: The Secret to Building Strong Alignment with Marketing and Sales," will delve into practical strategies for leveraging data to make informed decisions, setting clear and measurable KPIs to track progress, and developing robust rituals that foster collaboration and communication. By integrating these elements, organizations can break down silos, enhance team synergy, and ultimately boost overall performance and growth. Join us to explore the actionable insights and best practices that can transform your marketing and sales efforts into a cohesive powerhouse.