Marketing professional with 15 years of experience in tech industry. Helping innovation driven companies to accelerate growth by using a lean, hands-on approach in creating strategies, analysing what is working and what is not and adjusting along the way. Extensive corporate experience with the international IT leader, running marketing strategies and programs across multiple regions and products. Along with corporate, rich hands-on experience of working with startups to help them shape and test their business and marketing strategies.
Red Track Online Agenda, 09.00-17.00
Modern product marketing looks a lot like... product?
Understanding concept of product marketing, why it matters, how it works, and what you can do about it (if you don't have it).