Jelena Lazendić is a Lead Product Manager at Agremo, an AgroTech startup where she’s been shaping products since 2021. She began her product journey in the banking sector as a Product Owner, a role she held for over five years before diving into the startup world. At Agremo, she started as the sole PM, working hands-on with the founder, learning the domain, and building user-centered digital solutions. Today, she leads product initiatives across the company with confidence and impact. Jelena has previously mentored in the Serbian Product Community with outstanding feedback.

• Who she can best help as a mentor?

As a mentor, Jelena is best suited to help professionals transitioning into product management roles from other industries.

She provides guidance on navigating the shift into product roles, understanding user-centered design, and building confidence in product decision-making, drawing from her hands-on experience growing from a solo PM to a Lead Product Manager at a startup.

Jelena’s practical approach and mentoring experience make her particularly effective at supporting newcomers as they gain the skills and mindset needed to thrive in product management.