Dragana Grbić

Product Discovery Coach @ Productwize

Dragana Grbić is a Product Discovery Coach with 13 years of experience in developing digital products. She is passionate about empowering teams to build products that truly meet user needs. With a special focus on UX and the application of Agile principles, she has helped startups and companies worldwide discover and create successful products. She led the development of a product that reached 1 million users in less than a year and secured a $13 million investment. Her latest product won 8 prestigious awards at CES 2023. With her rich experience in various roles such as Product Owner, Agile leader, UX Researcher, and UX Architect, Dragana helps teams and companies incorporate Product Discovery into their process to develop better products.

09:00 - 10:45

Saturday, 28.09.2024 Workshops - Stream 2

Design sprint

11:15 - 13:00

Saturday, 28.09.2024 Workshops - Stream 2

Design sprint

11.00 - 11.45

Blue Track 2023 - Online Agenda, 09.00-17.00

Case Study: Product Discovery of complex internal Ops system

We've all heard about Product Discovery, but we rarely saw how it looks behind the scenes. What does the process look like? Who is involved? What are the artifacts of a product Discovery? How do you map and optimize the operations of a business with Value Stream Mapping? Answers to all of these questions will be shared in this talk.