See here the agenda and schedule for the whole conference day.
Conference day is split into 2 parts:
1. From 09:00-17:00, the Roadmaps conference program will be happening ONLINE in 3 parallel tracks:
2. From 18.00-22.00, after the conference program, there is a
Networking event and a Panel discussion happening IN-PERSON.
Creating an incredible product with flawless design and impressive features is no guarantee of success if
it fails to resonate with potential customers. The true test lies in crafting a product that not only fulfills
their needs but also delights them for the long haul. How do we ensure that our products win the hearts
of customers?
The solution lies in practicing product alchemy, an art that involves attentive listening, cultivating
empathy, thoughtful reflection, continuous improvement, and unwavering perseverance.
Olgica Strezoska
After this lecture, you we be one step closer to moving away from the proxy-Product owner role towards a Product manager with a strategic outlook and impact on your client’s businesses.
Dušan Kolenović
We've all heard about Product Discovery, but we rarely saw how it looks behind the scenes. What does the process look like? Who is involved? What are the artifacts of a product Discovery? How do you map and optimize the operations of a business with Value Stream Mapping? Answers to all of these questions will be shared in this talk.
Dragana Grbić
My intro will focus on extensive analysis of the premium product market, setting the foundation for the discussion to follow. In 1st part, I will start with market analysis like looking at the existing premium market landscape and its evolution over time. I will identify key sectors where premium products hold a significant share and those where there is untapped potential. Additionally, I will analyze market size, growth rates, and forecasted trends for the premium product market. In the 2nd part, I will focus on competitor analysis and successful premium brands, their product offerings, and strategies. I will also discuss how these brands differentiate themselves and maintain a competitive edge in the market. In 3rd part, I will cover consumer behavior, and a deep dive into the demographics, psychographics, and buying behavior of consumers who opt for premium products. I will also explore the motivations and factors that influence their purchasing decisions. At the end, in 4th part, I will talk about unique challenges that businesses face in the premium market, such as maintaining product quality, managing high production costs, or building a brand that resonates with the target audience.
Velimir Bulatovic
"What you can't measure, you can't improve." Although this sounds more than obvious, teams often underutilize metrics during product development. The goal of my lecture is to give an introduction to how to leverage metrics to create a successful product. The topics we will discuss are: - Several real-world examples of using or misusing metrics - Fundamental types of metrics used in product development - How to use metrics as a part of OKRs goal setting.
Nenad Lasković
"If you are not embarrassed about your prototype, you are showing it too late." This quote best describes the ProGlove Design Team's hands-on approach to defining both hardware and software products. Join this talk to gain insight into how we make the fuzzy front end of product development tangible by utilizing low fidelity prototypes and getting customers involved as early as possible. Learn how this "show, don't tell" approach helps us gather early user feedback while also framing technical requirements for new products.
Danijel Jurić
In a world where decision-makers are perpetually on the move, smartphones, and tablets have become their trusty companions for quick access to crucial information. Join me to explore how a mobile-first approach revolutionizes product accessibility and enhances customer experiences. Discover why a mobile-first strategy is no longer a choice but necessary for modern businesses aiming to stay competitive and relevant in the digital age.
Marija Tomović
3 views on what is expected from the PO: 1. A view of the head of the product and what is he expecting from its POs, 2. A view from the senior PO and what are his accountabilities and responsibilities, highlights, downs, and in what does he enjoy, 3. A view from a newly promoted PO and how does she copes with the new reality, does she like it and what are the challenges for her.
Bojan Smudja
In recent years Product Operations has been on a rise. From tech giants to fast growing companies, this is a hot topic for anyone interested in enhancing their Product Management. Let's talk about what this function entail, how Product teams benefit from it and most importantly - does your organisation need Product Operations?
Jovana Ilijašević
Bridging the gap between the best product teams and the rest. Inspiring insights and actionable strategies for unlocking your full potential!
Ozren Čolić
Overview of essential coaching techniques for product managers to effectively navigate difficult conversations with stakeholders, team members, and customers. By employing these techniques, product managers can enhance their communication skills, foster a healthy working environment, and contribute to better product development outcomes.
Slobodan Živanov
AI products are all around us, they are here to stay and we will likely see more and more of them. And like most tools or products, they can be used for good, or cause harm. How might we practically go about considering ethics in the context of building a product with AI (or any product for that matter). We'll look at a typical product lifecycle and share resources for product teams to make thinking about ethical considerations easy and part of your regular workflow of building products. Please join me if you care about building safe, trustworthy products that have the best interest of humans at heart. There is a ton of potential in building great new products based on AI. Let's build the good stuff, and learn how we might safeguard against unwanted or unintended impact.
Simonetta Batteiger
Developing robust, scalable, and maintainable software is hard. A lot of the complexity though does not reside in writing the code, but ensuring that all the interested stakeholders are rowing in the same direction. People tend to forget that ensuring a group, as well as the organization, walks along the same planned journey is the single greatest challenge in a software-based company. Why is that? What makes it so hard for people to understand what needs to be built? And ensure that it gets built as they imagine. In this talk we will explore different reasons teams are misaligned, we will uncover some of the friction points that might afflict you and your colleagues and we will try to establish some basic practices we can integrate into our workflow to minimize the amount of misalignment happening within your organization.
Enrico Bottani
Understanding concept of product marketing, why it matters, how it works, and what you can do about it (if you don't have it).
Jovana Milicevic
The aim of the talk will be to highlight several most important activities, items and points in which Product Manager is needed to contribute and support the delivery process, from the Engineering / Project / Delivery Manager perspective. The focus here should be on WHY. Why the product manager needs to know the product well? Why the product manager should understand the correlation between business and technical aspects? Why the product manager should be good in managing stakeholders expectations? Why the product manager should be measuring costs vs benefits for features? What could happen if client is driving the delivery process? What happens when one of these above is missing? All these questions will be covered with an appropriate examples.
Nikola Vojtek
Product Requirement Document (PRD) is one of the artifacts in product management causing heated debates – is it old-fashioned, waterfall document, or is it a good tool in a product manager’s toolkit? The best answer may not be one or the other, but rather that it depends on how and when it’s used. In this talk, we will cover the tips and pitfalls of using a PRD, backed by theory and industry best practices, as well as first-hand experiences from different work settings, ranging from freelance projects to in-house initiatives.
Milos Belčević
Katarina Jeremić
Based on substantial experience with leading different client teams through product discoveries, we will share our best practices, frameworks and tools to use to successfully guide product discovery teams to a desired result. Topics that we will cover include: treating product discoveries as mini projects with clear discovery goals, agile chartering as a tool to help you as an outsider (consultant) to quickly grasp the product vision, team/environment context and drive quick alignment within the team on the ways of working. Last we will share a summary of key tips to think about when approaching product discovery projects.
Dunja Stanivuković
We will look into the implementation of matrix organization on a concrete example, and draw similarities with the so-called “Spotify model”. Focusing on the impact of this company organization model on organization of the product department, without going into issues other departments might face. Finally, we will take a look at benefits that this organizational model gave to the company, as well as major challenges that the organization had. The value for the attendees will be understanding if and how matrix organization could help them scale organization of product teams.
Predrag Rajković
Are you using the right kind of Roadmap for your Product? How can you improve the current one you have? Is there a way to get all answers for everyone in one place? If these questions spark your curiosity, let's go through the different types of Roadmaps to see together what are the upsides and downsides of each and also talk about a brand new concept of a Roadmap.
Igor Rajnjak
The arrival of the conference participants
Drinks & food
Mingling, chat and introductions
We're looking to explore what way the companies are thinking about product-related roles, how they see the product roles evolving in their organizations, what their plans are and where those roles fit in, what their plans for product development are, what the growth of those roles is, etc.
Vladimir Zdravković
Dejan Pavluković
Stanislav Semin
Vladimir Topličić