Checkin

Openning the day

Let's take a look at the data from our Salary research.

• What the current situation?
• What are the trends?
• Where are salaries in Product Management roles going in the serbian market?

Slobodan Živanov (CPTO)

Prod v. Tech

If you’ve ever built a product, you’ve probably faced it: the big question of what the product needs versus what technology can deliver. Who wins in that wrestling match? And should it even be a fight? We’ll explore how product and tech teams can team up instead of clashing. Join us to discover how to make this work for super successful products!

• Who is it for?
  • Applicable to all levels

Mika Tasich

30min Coffee Break 1

Industry-First Product Development: Why Domain Knowledge Beats Generic Frameworks

Generic product management frameworks often fail in specialized industries like financial services, healthcare, or regulated markets. Success requires teams that understand not just user experience principles, but industry dynamics, regulatory constraints, and domain-specific customer behaviors.
Drawing from experience building Croatia's leading insurance and telecom comparison platform, this talk explores how deep industry knowledge transforms product development. I'll demonstrate how our team's understanding of insurance regulations, telecom pricing models, and financial decision-making has enabled innovations that pure UX optimization couldn't achieve.

• Who is it for?
  • Seniors
  • But applicable to all levels

Jan Bićanić

30min Coffee Break 2

Jumping in a Pivot

Not every change is just about iterating. When a product is starting out shifts can be huge, but they usually come from not understanding your users well enough or from not ideantifying the right problem for them. But it can happen that you actually need to completely switch the users your serving, product domain and category. How do you know when it’s time to let go and jump? Ana’s talk will walk us through the signs, the decisions, and the reality of big pivots—rooted in real product experience.

• Who is it for?
  • Applicable to all levels

Ana Pegan

30min Coffee Break 3

Smart Sort – Building Features That Matter

Arijan will be sharing the full story behind one of the features that truly solve validated user and business problem—Smart Sort on HRLab.rs. It’s a tool that helps recruiters prioritize candidates more efficiently using a mix of AI and business logic. I’ll walk you through how the idea came about, how we validated the need, what we got right, where we went wrong, and what we learned along the way.

• Who is it for?
  • Applicable to all levels

Arijan Babičković

30min Snack Break 1

How Gen Z Is Changing the Rules of User Experience

Generation Z is increasingly shaping expectations toward brands — demanding speed, personalization, and authentic communication. Their standards are pushing the boundaries of what we consider good user experience, introducing new rules to the game. In this talk, we will explore the key traits of this “new UX” and what they mean for the products and services we create today.

Željko Bošnjak

30min Snack Break 2

Bringing Vibes into Product Management

Guy Kawasaki said Canva democratized design - vibe coding is doing the same for software. PMs can turn ideas into working prototypes in hours, without writing a single line of code. This talk breaks down what vibe coding is, how it works, and why it’s the fastest way to go from “what if” to something real you can test. Prototypes align teams, win stakeholder buy-in, and uncover issues early - all faster than writing a PRD. You’ll walk away ready to bring ideas to life quickly and use vibe prototyping as your unfair advantage for rapid testing, learning, and iterating.

Marija Milošević

Closing the day

• Summarizing the day
• Sharing tickets and rewards

Dragana Grbić

Ana Pegan

Coctail drinks