Velimir Bulatovic

Senior Product Manager @ HTEC

I am a Product Manager specializing in MVP and Continuous Discovery with many years of experience in various roles from software engineering to product ownership. I am the founder of the initiative LazyBrain and one of the ambassadors of Deeplearning.ai and very active in the AI community, which inspired me to focus on metrics and a data-driven approach when it comes to product development.

12.00 - 12.45

Blue Track 2023 - Online Agenda, 09.00-17.00

AI Product Landscape

My intro will focus on extensive analysis of the premium product market, setting the foundation for the discussion to follow. In 1st part, I will start with market analysis like looking at the existing premium market landscape and its evolution over time. I will identify key sectors where premium products hold a significant share and those where there is untapped potential. Additionally, I will analyze market size, growth rates, and forecasted trends for the premium product market. In the 2nd part, I will focus on competitor analysis and successful premium brands, their product offerings, and strategies. I will also discuss how these brands differentiate themselves and maintain a competitive edge in the market. In 3rd part, I will cover consumer behavior, and a deep dive into the demographics, psychographics, and buying behavior of consumers who opt for premium products. I will also explore the motivations and factors that influence their purchasing decisions. At the end, in 4th part, I will talk about unique challenges that businesses face in the premium market, such as maintaining product quality, managing high production costs, or building a brand that resonates with the target audience.