Formulating a meaningful product vision statement is tricky. At the workshop we'll create an imaginary product, describe its key characteristics and then we'll formulate a vision for it. After the workshop you'll understand why vision is important and how to verbalize it.

We will look into the implementation of matrix organization on a concrete example, and draw similarities with the so-called “Spotify model”. Focusing on the impact of this company organization model on organization of the product department, without going into issues other departments might face. Finally, we will take a look at benefits that this organizational model gave to the company, as well as major challenges that the organization had. The value for the attendees will be understanding if and how matrix organization could help them scale organization of product teams.