Nenad Lasković

Senior Product Manager @ deskbird

I am a product manager and coach with more than 20 years of international experience gained working for companies ranging from startups to Fortune 500. My focus in the last 10 years has been on building products and product development teams, which are tasks that I equally enjoy and find inseparable. In addition to leading in-house teams, I am helping clients as a product coach.

14.00 - 14.45

Blue Track 2023 - Online Agenda, 09.00-17.00

Using metrics to drive product success

"What you can't measure, you can't improve." Although this sounds more than obvious, teams often underutilize metrics during product development. The goal of my lecture is to give an introduction to how to leverage metrics to create a successful product. The topics we will discuss are: - Several real-world examples of using or misusing metrics - Fundamental types of metrics used in product development - How to use metrics as a part of OKRs goal setting.