Mika Tasich is a veteran technology leader with over 25 years of experience driving digital transformation for global brands including Google, BMW, and the FA. An early pioneer in virtual reality and metaverse technologies, Mika brings a pragmatic yet visionary approach to emerging technologies, combining hands-on engineering expertise with strategic insight. His deep experience in AR/VR, cloud architecture, and artificial intelligence, coupled with his thought leadership on the future of digital experiences, offers a unique perspective on where technology is heading-and how organisations can prepare for what’s next.