Dragana Grbić
Dragana Grbić is a Product Discovery Coach with 13 years of experience in developing digital products. She is passionate about empowering teams to build products that truly meet user needs. With a special focus on UX and the application of Agile principles, she has helped startups and companies worldwide discover and create successful products. She led the development of a product that reached 1 million users in less than a year and secured a $13 million investment. Her latest product won 8 prestigious awards at CES 2023. With her rich experience in various roles such as Product Owner, Agile leader, UX Researcher, and UX Architect, Dragana helps teams and companies incorporate Product Discovery into their process to develop better products.
Saturday, 28.09.2024 Workshops - Room 2
Design sprint
Saturday, 28.09.2024 Workshops - Room 2
Design sprint
A design sprint is a time-constrained, five-phase process that uses design thinking with the purpose of reducing the risk when bringing a new product, service or a feature to the market.
The idea with the Design Sprint is to build and test a prototype in just five days. You'll take a small team, clear the schedule for a week, and rapidly progress from problem to tested solution using a proven step-by-step process.
Key takeaways:
- Understand your customers/users by empathizing with them.
- Select and define the right problem to solve for your users.
- Explore different solutions for the identified problem before commiting to one
- Design, create and then test your prototype
- Learn who needs to be involved and how to facilitate Design Sprint
Blue Track 2023 - Online Agenda, 09.00-17.00
Case Study: Product Discovery of complex internal Ops system
We've all heard about Product Discovery, but we rarely saw how it looks behind the scenes. What does the process look like? Who is involved? What are the artifacts of a product Discovery? How do you map and optimize the operations of a business with Value Stream Mapping? Answers to all of these questions will be shared in this talk.