Ana Pegan
Ana is an experienced Product leader, founder and organizer of the Serbian Product Community. Ana has been training, mentoring and coaching for over 7 years both within and outside the organizations she worked in. She has supported startups as a mentor on product development, business, and leadership topics helping them progress on their journey. Highly social leader, known for exceptional networking skills and approachability.
She has over 20 years of experience in the IT industry across various domains, including FinTech, Mobility, Gaming, EdTech, Productivity, with both startups, scale-ups and large enterprises.
- Who she can best help as a mentor?
As a mentor, Ana is best positioned to help mid- to senior-level product managers, startup founders, and aspiring product leaders. She provides guidance on product development, business strategy, and leadership growth, drawing from her extensive experience across startups, scale-ups, and large enterprises in diverse domains.
Ana’s approachable style and strong network make her particularly effective at helping mentees build connections, navigate career growth, and gain confidence in product leadership roles.
Saturday, 27.09.2025 Mentoring sessions
Session 4
Saturday, 27.09.2025 Mentoring sessions
Session 5
Saturday, 27.09.2025 Mentoring sessions
Session 6
Saturday, 27.09.2025 Conference day - Main Talks
Jumping in a Pivot
Not every change is just about iterating. When a product is starting out shifts can be huge, but they usually come from not understanding your users well enough or from not ideantifying the right problem for them. But it can happen that you actually need to completely switch the users your serving, product domain and category. How do you know when it’s time to let go and jump? Ana’s talk will walk us through the signs, the decisions, and the reality of big pivots—rooted in real product experience.
- Who is it for?
- Applicable to all levels
Saturday, 27.09.2025 Conference day - Main Talks
Closing the day
- Summarizing the day
- Sharing tickets and rewards
Friday, 27.09.2024 2024 - Day 2
Panel Discussion - Collaboration in the Product Trio
Panel will be exploring the collaboration with in the Product Trio together with representative point of view from all the role within the trio: what the different tro setups have panelists experienced, what worked well and what didn't, how do they see the different roles within the trio, etc.